Originally Posted in The Orlando Business Journal March 30th 2012
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Jennyfer Mancino makes cakes, but don’t expect to pick up one at her shop for an impromptu celebration at home.
Her cakes usually involve weeks of planning and preparation, and cost $850 to $1,100. But they are must-haves for many local brides.
Mancino, 30, moved The Sugar Suite LLC from her home to leased space in Maitland in April 2010. She gets most of her business through referrals. Eleven months into her second year, Mancino recorded revenue of $124,000, and expects $250,000 for the following year.
Brides usually meet Mancino at her storefront on South Orlando Avenue armed with photos and ideas for themes, designs and color selections for their wedding. They choose one of 17 potential flavors for their cake, and after the meeting, Mancino sketches a cake design and emails a proposal with a price.
Mancino, who spent four years in catering and wedding sales at Puff ’n Stuff Catering LLC, baked her first five-tier wedding cake in her home in early 2009.
That led to making four more wedding cakes by August and six cakes by November, when realized she couldn’t run the business out of her home. “I was either going to move forward or stop because it was taking over our house and our life,” Mancino said.
With a $40,000 loan from a family member, Mancino leased and renovated her current 1,000-square-foot space in Maitland.
Ultimately, Mancino is aiming for annual revenue of $400,000, with cakes booked four months in advance — while remaining a boutique bakery. “We’re not a cake factory.”